{"id":2209,"date":"2025-09-08T16:13:48","date_gmt":"2025-09-08T19:13:48","guid":{"rendered":"https:\/\/cerrado.org.br\/about-the-campaign\/"},"modified":"2025-11-07T15:39:04","modified_gmt":"2025-11-07T18:39:04","slug":"about-the-campaign","status":"publish","type":"page","link":"https:\/\/cerrado.org.br\/en\/about-the-campaign\/","title":{"rendered":"About the Campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2209\" class=\"elementor elementor-2209 elementor-1687\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7868e00 e-flex e-con-boxed e-con e-parent\" data-id=\"7868e00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-070355e e-con-full e-flex e-con e-child\" data-id=\"070355e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63fa5c3 ha-has-bg-overlay elementor-widget elementor-widget-heading\" data-id=\"63fa5c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ABOUT THE CAMPAIGN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d8975b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8975b7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55eff37\" data-id=\"55eff37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58c5805 ha-has-bg-overlay elementor-widget elementor-widget-text-editor\" data-id=\"58c5805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve; background-color: transparent;\">This is a campaign by the Institute for Society, Population and Nature (ISPN), in partnership with WWF, Cerrados Institute, Cerrado Network, Amazon Environmental Research Institute (IPAM), WWF-Brazil and Funatura, which aims to speak to the Brazilian population about the importance of the biome for maintaining life in the country.<\/span><\/p><p><span style=\"white-space-collapse: preserve;\">The campaign&#8217;s main message is that the Cerrado is like a heart that pumps water in all directions across Brazil, originating from the country&#8217;s center. Protecting this biome is ensuring water for everyone.<\/span><\/p><p><span style=\"white-space-collapse: preserve;\">To ensure our message resonates widely, we have borrowed the voices of people who inspire and engage with Brazil. People like you can inspire attention, affection, and action in defending a natural heritage that feeds rivers, generates energy, produces food  <\/span><span style=\"white-space-collapse: preserve;\">and keeps our biodiversity alive.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c0832 elementor-align-left elementor-mobile-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"f0c0832\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8000000000000000444089209850062616169452667236328125,&quot;sizes&quot;:[]},&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/cerrado.org.br\/en\/participate\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Participate<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c2ab3af\" data-id=\"c2ab3af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96e0ad3 elementor-widget elementor-widget-image\" data-id=\"96e0ad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"431\" height=\"529\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/CORACAO.png\" class=\"attachment-large size-large wp-image-1697\" alt=\"\" srcset=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/CORACAO.png 431w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/CORACAO-244x300.png 244w\" sizes=\"(max-width: 431px) 100vw, 431px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a0b2aaf e-flex e-con-boxed e-con e-parent\" data-id=\"a0b2aaf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ad3031 e-con-full e-flex e-con e-child\" data-id=\"4ad3031\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12c8d7f ha-has-bg-overlay elementor-widget elementor-widget-heading\" data-id=\"12c8d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MANIFESTO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5156544 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5156544\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3b0905e\" data-id=\"3b0905e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57494e7 ha-has-bg-overlay elementor-widget elementor-widget-text-editor\" data-id=\"57494e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #d6cd67;\"><strong>The Cerrado is dehydrating. <\/strong><\/span>Little by little, silently, the biome that supplies Brazil&#8217;s major rivers, regulates the rainfall cycle, and sustains life in various regions and biomes of the country, has been losing its strength, its vegetation, and, above all, its water.<\/p><p>This emptying out is not merely symbolic. It is real, measured in percentages that scan a crisis in progress: more than 50% of the native vegetation has been lost, and 80% of each non-Cerrado property can be legally cleared and, in some rivers, the volume of water has fallen to almost 30%. <\/p><p>Each number is an absence, a piece of the Closed that is no longer there. This loss has concrete consequences in the lives of millions of people. The reduction of vegetation cover compromises the cycle of rainwater and the reduction in flow of two rivers, affecting the urban supply and the production of food and energy.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8ac9f1c\" data-id=\"8ac9f1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d5fdc8 ha-has-bg-overlay elementor-widget elementor-widget-text-editor\" data-id=\"9d5fdc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is directly linked to an agribusiness model that prioritizes profit through the extensive cultivation of commodities \u2013 such as soy, corn, and meat \u2013 at the expense of sustainability.<\/p><p>We must always remember that the water that feeds all regions of Brazil originates in the Cerrado \u2013 when this biome loses its capacity to infiltrate, store and distribute water, we all lose together. It&#8217;s the tap that runs dry, the crops that fail, the reservoir that doesn&#8217;t fill up: all of this begins with the destruction of a territory central to Brazil&#8217;s water balance. <\/p><p>That&#8217;s why the &#8220;Cerrado, Heart of the Waters&#8221; campaign invites you to see this biome for what it truly is: essential. Join this movement: get to know, love, and defend the Cerrado.<\/p><p><span style=\"color: #d6cd67;\"><strong>Don&#8217;t let it stop pulsing.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-b9b3ac8 e-flex e-con-boxed e-con e-parent\" data-id=\"b9b3ac8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9af4423 e-con-full e-flex e-con e-child\" data-id=\"9af4423\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c24ca7c ha-has-bg-overlay elementor-widget elementor-widget-heading\" data-id=\"c24ca7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LEARN MORE ABOUT THE CERRADO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d83fed2 e-flex e-con-boxed e-con e-parent\" data-id=\"d83fed2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d9b4de1 e-con-full e-flex e-con e-child\" data-id=\"d9b4de1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/cerrado.org.br\\\/conheca\\\/bons-frutos-experiencias-e-riquezas-dos-povos\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-4075f88 elementor-widget elementor-widget-image\" data-id=\"4075f88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"198\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Texto-Bons-Frutos.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-1872\" alt=\"\" srcset=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Texto-Bons-Frutos.png 930w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Texto-Bons-Frutos-300x74.png 300w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Texto-Bons-Frutos-768x190.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9b1262 e-flex e-con-boxed e-con e-parent\" data-id=\"a9b1262\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6491486 e-con-full e-flex e-con e-child\" data-id=\"6491486\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae3d5e elementor-widget elementor-widget-image\" data-id=\"3ae3d5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"128\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Citacao-Dona-Lucia-1024x164.png\" class=\"attachment-large size-large wp-image-1874\" alt=\"\" srcset=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Citacao-Dona-Lucia-1024x164.png 1024w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Citacao-Dona-Lucia-300x48.png 300w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Citacao-Dona-Lucia-768x123.png 768w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Citacao-Dona-Lucia.png 1040w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dcc17f e-flex e-con-boxed e-con e-parent\" data-id=\"2dcc17f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-334cc79 e-con-full e-flex e-con e-child\" data-id=\"334cc79\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/cerrado.org.br\\\/conheca\\\/povos-a-sustentacao-do-cerrado\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-ca41bda elementor-widget elementor-widget-image\" data-id=\"ca41bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"190\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Texto-Povos.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-1879\" alt=\"\" srcset=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Texto-Povos.png 930w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Texto-Povos-300x71.png 300w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Texto-Povos-768x183.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a74d083 e-flex e-con-boxed e-con e-parent\" data-id=\"a74d083\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-928e181 e-con-full e-flex e-con e-child\" data-id=\"928e181\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4551a6e elementor-widget elementor-widget-image\" data-id=\"4551a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"91\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/dados-povos-1024x116.png\" class=\"attachment-large size-large wp-image-1877\" alt=\"\" srcset=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/dados-povos-1024x116.png 1024w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/dados-povos-300x34.png 300w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/dados-povos-768x87.png 768w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/dados-povos.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffc9ca2 e-flex e-con-boxed e-con e-parent\" data-id=\"ffc9ca2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b6cf368 e-con-full e-flex e-con e-child\" data-id=\"b6cf368\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/cerrado.org.br\\\/conheca\\\/longas-raizes-conexoes-profundas\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-113082b elementor-widget elementor-widget-image\" data-id=\"113082b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"191\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Texto-Longas-raizes.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-1881\" alt=\"\" srcset=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Texto-Longas-raizes.png 930w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Texto-Longas-raizes-300x72.png 300w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/Texto-Longas-raizes-768x183.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bef6d45 e-flex e-con-boxed e-con e-parent\" data-id=\"bef6d45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-282d4fc e-con-full e-flex e-con e-child\" data-id=\"282d4fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f24a35 elementor-widget elementor-widget-image\" data-id=\"3f24a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"91\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/dados-longas-raizes-1024x116.png\" class=\"attachment-large size-large wp-image-1883\" alt=\"\" srcset=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/dados-longas-raizes-1024x116.png 1024w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/dados-longas-raizes-300x34.png 300w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/dados-longas-raizes-768x87.png 768w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/dados-longas-raizes.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3d4f22 e-flex e-con-boxed e-con e-parent\" data-id=\"f3d4f22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efc28b7 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"efc28b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"351\" height=\"226\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/tucano-completo.png\" class=\"attachment-large size-large wp-image-1863\" alt=\"\" srcset=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/tucano-completo.png 351w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/tucano-completo-300x193.png 300w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-507d90b e-flex e-con-boxed e-con e-parent\" data-id=\"507d90b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e0a2c3 e-con-full e-flex e-con e-child\" data-id=\"2e0a2c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/cerrado.org.br\\\/conheca\\\/bioma-invisivel-ameacas-reais\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-e0a1873 elementor-widget elementor-widget-image\" data-id=\"e0a1873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"198\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/texto-ameacas.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-1885\" alt=\"\" srcset=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/texto-ameacas.png 930w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/texto-ameacas-300x74.png 300w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/texto-ameacas-768x190.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-001d686 e-flex e-con-boxed e-con e-parent\" data-id=\"001d686\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5da810a e-con-full e-flex e-con e-child\" data-id=\"5da810a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b77ba4 elementor-widget elementor-widget-image\" data-id=\"7b77ba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"91\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/dados-ameacas-1024x116.png\" class=\"attachment-large size-large wp-image-1889\" alt=\"\" srcset=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/dados-ameacas-1024x116.png 1024w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/dados-ameacas-300x34.png 300w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/dados-ameacas-768x87.png 768w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/dados-ameacas.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd6aaa6 e-flex e-con-boxed e-con e-parent\" data-id=\"dd6aaa6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07d6d3b e-con-full e-flex e-con e-child\" data-id=\"07d6d3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div data-ha-element-link=\"{&quot;url&quot;:&quot;https:\\\/\\\/cerrado.org.br\\\/conheca\\\/caminhos-solucoes-para-salvar-o-cerrado\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-c65d343 elementor-widget elementor-widget-image\" data-id=\"c65d343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"198\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/texto-caminhos.png\" class=\"elementor-animation-hang attachment-large size-large wp-image-1887\" alt=\"\" srcset=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/texto-caminhos.png 930w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/texto-caminhos-300x74.png 300w, https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2025\/09\/texto-caminhos-768x190.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3dffb elementor-align-center e-transform elementor-widget elementor-widget-button\" data-id=\"6d3dffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.8000000000000000444089209850062616169452667236328125,&quot;sizes&quot;:[]},&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ispn.org.br\/biomas\/cerrado\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about the Cerrado<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b940edb e-flex e-con-boxed e-con e-parent\" data-id=\"b940edb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97fbaf9 elementor-widget elementor-widget-ha-slider happy-addon ha-slider\" data-id=\"97fbaf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;animation_speed&quot;:300,&quot;loop&quot;:&quot;yes&quot;,&quot;slides_transition&quot;:&quot;slide&quot;}\" data-widget_type=\"ha-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"hajs-slick ha-slick ha-slick--slider\">\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/ispn.org.br\/biomas\/cerrado\/berco-das-aguas\/%20\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2024\/09\/Ativo-23Hirico.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/ispn.org.br\/biomas\/cerrado\/fauna-e-flora-do-cerrado\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2024\/09\/Ativo-19Riqueza-Ambiental.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/ispn.org.br\/biomas\/cerrado\/povos-e-comunidades-tradicionais-do-cerrado\/%20\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2024\/09\/Ativo-21Povos.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/www.youtube.com\/watch?v=E57YSN6kuRs&#038;t=3s\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2024\/09\/Ativo-22Saberes.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/ecoa.org.br\/wp-content\/uploads\/2019\/12\/livro-farmacopeia-popular-do-cerrado.pdf%20%20%20\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2024\/09\/Ativo-20Riqueza-Cultural.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/www.youtube.com\/watch?v=P0QtpaLFDk0%20\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2024\/09\/Ativo-24Ameaca-hidrica.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/ispn.org.br\/cerrado-foi-o-bioma-mais-desmatado-do-brasil-em-2023\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2024\/09\/Ativo-25Desmatamento.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/www.change.org\/p\/junte-se-a-n%C3%B3s-na-defesa-do-cerrado-e-da-caatinga\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2024\/09\/Ativo-26Politicas-Puyblicas.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\t<div class=\"ha-slick-slide slick-slide\">\n\t\t\t\t\t<a class=\"ha-slick-item\" href=\"https:\/\/ispn.org.br\/agronegocio-avanca-sobre-o-cerrado-e-pressiona-comunidades-tradicionais-com-veneno\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ha-slick-img\" src=\"https:\/\/cerrado.org.br\/site\/wp-content\/uploads\/2024\/09\/Ativo-27Impactos-e-degradacao.png\" alt=\"\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t<button type=\"button\" class=\"slick-prev\"><i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i><\/button>\n\t\t\n\t\t\t\t\t<button type=\"button\" class=\"slick-next\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><\/button>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ABOUT THE CAMPAIGN This is a campaign by the Institute for Society, Population and Nature (ISPN), in partnership with WWF, Cerrados Institute, Cerrado Network, Amazon Environmental Research Institute (IPAM), WWF-Brazil and Funatura, which aims to speak to the Brazilian population about the importance of the biome for maintaining life in the country. The campaign&#8217;s main [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2209","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/cerrado.org.br\/en\/wp-json\/wp\/v2\/pages\/2209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cerrado.org.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cerrado.org.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cerrado.org.br\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/cerrado.org.br\/en\/wp-json\/wp\/v2\/comments?post=2209"}],"version-history":[{"count":5,"href":"https:\/\/cerrado.org.br\/en\/wp-json\/wp\/v2\/pages\/2209\/revisions"}],"predecessor-version":[{"id":2224,"href":"https:\/\/cerrado.org.br\/en\/wp-json\/wp\/v2\/pages\/2209\/revisions\/2224"}],"wp:attachment":[{"href":"https:\/\/cerrado.org.br\/en\/wp-json\/wp\/v2\/media?parent=2209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}