CERRADO, HEART OF THE WATERS
Created in celebration of National Cerrado Day, September 11th, the campaign “Cerrado, Heart of the Waters” takes the voice of the biome to the UN Climate Conference (COP 30), which will take place in Belém. Launched in 2022 by the Institute for Society, Population and Nature (ISPN), the campaign is a partnership with the Cerrados Institute, the Cerrado Network, WWF-Brazil, the Amazon Environmental Research Institute (IPAM) and Funatura. In a collective effort for the world, the claim is: Don’t let the heart of Brazil’s waters stop beating!
The campaign arose from the need to raise public awareness about the Cerrado biome. The biome that supplies Brazil’s major rivers, regulates the rainfall cycle, and sustains life in various regions and biomes of the country, has been losing its strength, its vegetation, and, most importantly, its water. This loss has concrete consequences for the lives of millions of people, affecting everything from urban water supplies to food and energy production. Join this movement: get to know, love, and defend the Cerrado.
Don’t let it stop pulsing.
THE CERRADO BY THE NUMBERS
INITIATIVES
Learn about the organizations, projects, and campaigns working to protect the Cerrado. These are networked initiatives that bring together various organizations to defend the importance of keeping the heartbeat of the waters: our Cerrado alive.

Tamo de Olho (We're Watching)
It aims to identify emblematic cases of deforestation and violations of territorial rights of Traditional Peoples and Communities for advocacy with public bodies, focusing on accountability and guaranteeing rights. Its main focus is on the Cerrado biome, especially in the MATOPIBA region. WWF-Brasil, ISPN, Rede Cerrado, Instituto Cerrados and IPAM are participating in the initiative.

Tô no Mapa (I´m on the Map)
It is an application developed so that Brazilian peoples, local communities, and family farmers can carry out self-mapping of their territories. An accessible and free tool, built from dialogue between diverse communities and social organizations. This political instrument aims to strengthen the fight for territorial rights that are not yet recognized, an initiative of IPAM together with ISPN and with the support of the Cerrado Network.

Campanha Nacional em Defesa do Cerrado
The Campaign tells Brazil and the world that the Cerrado exists, is beautiful, unique and socio-biodiverse. Through the articulation of more than 50 movements, organizations and social pastorals with a long history of struggles with their feet on the ground in the Cerrado, the initiative works to protect the Biome and guarantee the rights of its peoples.

Cerrado: o elo sagrado das águas do Brasil (Cerrado: the Sacred Link of Brazil's Waters)
Several environmental threats loom over the Cerrado, a biome considered the heart of the waters. On this Ambiental Media platform, you can explore graphics, maps, reports, and testimonials from scientists, environmentalists, and natives of the biome to understand why Brazil's waters are hanging by a thread.

SAD - Cerrado
The Cerrado Deforestation Alert System (SAD Cerrado) conducts monthly monitoring that detects deforestation alerts throughout the Cerrado biome. The system uses advanced satellite image processing techniques and detects alerts of native vegetation suppression in a semi-automatic way. The data is published in tabular (csv), vector (shp), and raster formats on this platform in an open and free manner.

Projeto APCAC (APCAC Project)
Learn about the Priority Areas for Water Conservation in the Cerrado (APCAC) project and how it uses science and data to map such areas; why this is fundamental for the country's water security and the implementation period of the initiative. The project brings together experts from the Cerrados Institute, researchers from the Hydraulic Research Institute of UFRGS, as well as partners such as the Ministry of the Environment and Climate Change (MMA) and the National Water and Basic Sanitation Agency (ANA).
SERIES: CERRADO, HEART OF THE WATERS
The series of four short documentary films shows the connection between the rivers and springs of the Cerrado region and other biomes – the Amazon, Pantanal, Caatinga, and Atlantic Forest.