CERRADO, HEART OF THE WATERS

Created in celebration of National Cerrado Day, September 11th, the campaign “Cerrado, Heart of the Waters” takes the voice of the biome to the UN Climate Conference (COP 30), which will take place in Belém. Launched in 2022 by the Institute for Society, Population and Nature (ISPN), the campaign is a partnership with the Cerrados Institute, the Cerrado Network, WWF-Brazil, the Amazon Environmental Research Institute (IPAM) and Funatura. In a collective effort for the world, the claim is: Don’t let the heart of Brazil’s waters stop beating!

The campaign arose from the need to raise public awareness about the Cerrado biome. The biome that supplies Brazil’s major rivers, regulates the rainfall cycle, and sustains life in various regions and biomes of the country, has been losing its strength, its vegetation, and, most importantly, its water. This loss has concrete consequences for the lives of millions of people, affecting everything from urban water supplies to food and energy production. Join this movement: get to know, love, and defend the Cerrado.

Don’t let it stop pulsing.

THE CERRADO BY THE NUMBERS

INITIATIVES

Learn about the organizations, projects, and campaigns working to protect the Cerrado. These are networked initiatives that bring together various organizations to defend the importance of keeping the heartbeat of the waters: our Cerrado alive.

SERIES: CERRADO, HEART OF THE WATERS

The series of four short documentary films shows the connection between the rivers and springs of the Cerrado region and other biomes – the Amazon, Pantanal, Caatinga, and Atlantic Forest.

SERIES: CERRADO, HEART OF THE WATERS

4 Videos

Discover, Love and Protect the Cerrado